News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Social Advertising: Making creative work across all platforms

Written on
October 10th 2017 | Adotas

Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing. Q: How have you seen the social ad landscape evolve and where are we today? A: We started from ... more...

Aprimo Announces Enhanced AI & Ecosystem Integrations for DAM Platform

Written on
October 9th 2017 | Adotas

DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud. Aprimo, a global provider of digital asset management and marketing operations solutions, today announced its category-leading Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability and ease of use among digital ... more...

MediaMath Bolsters Antifraud Suite with Addition of Ads.Txt

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October 6th 2017 | Adotas

MediaMath, an independent programmatic company for marketers, reiterated its support for, and announced an aggressive rollout of, the IAB’s “ads.txt” initiative across its entire supply footprint. The rollout is immediate throughout MediaMath’s Curated Market—the company’s guaranteed brand-safe, fraud-free premium media offering—within which the company will only buy over authorized paths from ... more...

Why Brands Should Pay Attention to Social Affinity

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October 5th 2017 | Adotas

Adotas talks with Sree Nagarajan, CEO, AffinityAnswers (pictured left) about how analyzing social behavior predicts brand engagement. Q: You’ve said that social affinity indicates that there is some kind of relationship between one brand and another. What specifically is behind it? A: It’s actually an indication that a relationship is very ... more...

Dennis Clerke, new CEO of Ad-Juster, Looks at the Company Today and Tomorrow

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October 4th 2017 | Adotas

This week Dennis Clerke (pictured left) became the new Chief Executive Officer of Ad-Juster (most recently he was president of NetSeer). There is a lot going on at this digital measurement and analytics company with products spanning display, mobile, video, search engine, social media, and rich media advertising. The company ... more...

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

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October 3rd 2017 | Adotas

by Daniel Oakins, Global Director of Publishing, Grapeshot Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased ... more...

TVadSync Unveils Real-Time TV Ad Retargeting for Marketers, Enabled by Centro

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October 3rd 2017 | Adotas

TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital Media. TVadSync, a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of its real-time TV ... more...

Demand Gen Report Unveils Winners Of Inaugural B2B Innovator Awards

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October 2nd 2017 | Adotas

34 B2B Executives Recognized For Their Innovation In ABM, Technology, Content, Buyer Centricity & More Demand Gen Report has announced the winners of its inaugural B2B Innovator Awards, which recognize some of the most forward-thinking practitioners in the B2B industry. Garnering more than 100 nominations from B2B executives across verticals, ... more...

Smart Taps Three Top Execs; Trish Lemley Joins Fosina; Jessica Ulin joins DWA San Francisco

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September 29th 2017 | Adotas

Experienced CMO, CRO, Global Operations Director and CQO Guide International Programmatic Growth Smart (formerly known as Smart AdServer) announced that it has made three key hires to drive international growth and client support, as it has extended its footprint into ten countries and expanded its offering to a full-stack ad-tech platform ... more...

New Mobile Video Ad Format from TabMo: Can It Change User Response?

Written on
September 28th 2017 | Adotas

Reality: People Don’t Like Mobile Video Ads Much. Below is data that shows that–and that’s followed by TabMo’s new video format offering, which TabMo‘s founder, Renaud Biet (pictured left) hopes helps solve the problem. Take a look. Fact: Google has found that, “when people have a negative brand experience on ... more...

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