Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ROI Is a Crapshoot: How Metrics Fail to Tell the Full Story

Written on
July 7th 2017 | Joseph Kuchta

For too long, clients have demanded that marketers prove ROI. Marketers have responded with the equivalent of grainy photographs of Bigfoot in the wild. It’s time to admit the photos are fakes. Agencies need to stop wasting money and effort chasing a myth and measure marketing success in more credible, ... more...

You Are What You App

Written on
July 5th 2017 | Adotas

To learn more about how marketers can reach consumers in app rather than just through mobile Web and search, Adotas caught up with Sabio Mobile CEO Aziz Rahim. Q: What do you think are the biggest challenges around mobile advertising today? A: The biggest challenge in mobile advertising is the ... more...

Combating Mobile Fraud: An AppLift Report

Written on
June 29th 2017 | Adotas

AppLift’s Newest Fraud Report Reveals News and Entertainment App Categories are at Highest Risk of Fraudulent Activity. AppLift, a mobile advertising technology company, released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers ... more...

Transparency–Not Yet Clear if It’s Here

Written on
June 27th 2017 | Adotas

Adotas asked Jason Beckerman, CEO and co-Founder, Unified; Henrik Busch, Blackwood Seven’s managing director and co-founder; and John Donahue, Sonobi’s chief product & marketing officer for their insights and predictions concerning transparency in media. Q: What, if anything, has changed over the course of the last year since the Association ... more...

Is Transparency the Answer to Achieving Accountable and Effective Marketing? The Answer May Surprise You

Written on
June 22nd 2017 | Dilip DaSilva

Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded transparency into the whole supply chain. When I buy Proctor and Gamble’s products, I don’t ask them for transparency into their supply chain. In fact, I buy their products knowing that ... more...

Portrait of an Ad Blocker

Written on
June 20th 2017 | Adotas

According to Kantar Media, connected adults who use ad blockers tend to skew male and are right smack in the young Millennial age group: Males are 28% more likely to have downloaded an ad-blocking app. Adults aged 18-24 are 109% more likely than average to use an ad blocker. Those ... more...

When Will The Google Future Be Here?

Written on
June 15th 2017 | Peter Koeppel

These days, companies like Google are actually working toward perfecting machine learning to apply to applications as varied as cars that can navigate themselves through traffic without errors and image recognition that’s accurate enough to locate an item within the image in a product catalog out on the Internet somewhere. ... more...

Winning the Iron Throne of Retargeting: How Competition Leads to Innovation

Written on
June 13th 2017 | Daniel Surmacz

Spoiler alert: This post is going heavy on Game of Thrones references. Why? Because the marketing world might as well be Westeros. Competition, treachery, and earning loyalty are all at the forefront of our industry. Competition is scary. There is always a risk that someone will do what we do faster ... more...

The Art & Practice of Data-Driven Storytelling: A Q&A with Andy Pocock

Written on
June 8th 2017 | Adotas

Adotas gets insights and answers from Andy Pocock (pictured left), SVP Strategic Business Development, Flashtalking, about the art and science of storytelling in advertising. arketing. How has storytelling changed and what role has data played in that change? A: Storytelling — the kind of storytelling used in advertising to move people one ... more...

The Data Relationship Makeover: What’s Mobile Got To Do With It?

Written on
June 6th 2017 | Stephan Schambach

“In a couple of years, retail will be a smartphone-only business. Seems like a radical statement, but look at the facts. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. From progressive web to native ... more...

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