News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Simulmedia Partners With Neustar to Provide Independent Verification of TV Campaigns

Written on
September 28th 2017 | Adotas

Now–Simulmedia Connects Linear TV Viewership to Actual Sales. Simulmedia, a company focused on data-optimized national TV campaigns, announced it has expanded its partnership with Neustar, a company specializing in identity resolution solutions. Neustar’s MarketShare will independently verify the results of Simulmedia TV campaigns to give advertisers an accurate measure of ... more...

DeviceID Reset Fraud: AppsFlyer Data Study IDs New Threat to Mobile App Marketers

Written on
September 27th 2017 | Adotas

AppsFlyer Introduces Protect360 for Enterprise-Grade Fraud Protection. AppsFlyer, a mobile attribution and marketing analytics company, has introduced a holistic, integrated solution — Protect360 — that immunizes advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 DeviceID Reset Fraud was more widespread than previously ... more...

Do You Suffer From FOMO? 3 Ways to Optimize Your Budget With Test-Driven Marketing

Written on
September 26th 2017 | Jon Brody

A phenomenon is occurring across the marketing landscape, best described in a four-letter word: FOMO. This “fear of missing out” has sent many a marketer to the ends of the earth, chasing one channel after the next in search of those coveted customers. The truth is, jumping on every new network, ... more...

Strong Company Culture Is About So Much More Than Perks

Written on
September 25th 2017 | Adotas

An INSIGHT by Erik Matlick (pictured left), a serial entrepreneur and founder and CEO of the marketing data company Bombora. Today, much of the conversation about workplace culture focuses on the unique and intriguing extras that companies include in both their employment packages and their office spaces, including everything ... more...

Nielsen & Clypd Collaborate on Audience-Based Buying

Written on
September 22nd 2017 | Adotas

The collaboration will enable execution and posting on media buys across networks by combining Nielsen’s Audience-Based Buying Data with clypd’s Advanced Targeting Proposal, Forecasting and Yield Optimization Platform. Nielsen announced that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ... more...

Advertisers: Upfront/Newfront Needs To Address Critical Audience Issues

Written on
September 21st 2017 | Adotas

More high-level advertisers are coming to the Upfront and Digital NewFront events for networking and intelligence, and they want more stage time devoted to audience effectiveness and measurement. That’s the key finding of the 2017 Upfront/NewFront Report from Advertiser Perceptions, which analyzes the motivations and reactions of advertisers attending the ... more...

IAB Tech Lab Launches Blockchain Advertising Working Group

Written on
September 20th 2017 | Adotas

IAB Tech Lab kicked off a Blockchain Working Group with co-chairs Richard Bush, Chief Product & Technology Officer, NYIAX (pictured top left) and Michael Palmer, Global Director Product, [m]Platform, GroupM (pictured lower left). Here’s their blog post on the initiative. We are excited to announce that the IAB Tech Lab is ... more...

How CPG Brands Can Harness Personalization to Engage Consumers

Written on
September 19th 2017 | Diaz Nesamoney

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV and ... more...

Chrome Announces Unified Autoplay–What does it really mean for your ad?

Written on
September 18th 2017 | Adotas

Autoplay will only be allowed when the media itself doesn’t include sound, or when the user has indicated an interest in the media. The following was posted on the Chromium blog on September 14. Users watch and listen to a lot of media, and autoplay can make it faster and ... more...

Videology Saves Advertisers Billions, Blocking Beaucoup Bots; Braavo Capital Closes $70M to Fuel Mobile App Growth; More…

Written on
September 15th 2017 | Adotas

Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years. Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018. Videology, a software provider for converged TV and video advertising, announced that the company has blocked about 550 billion fraudulent ... more...

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