Video

The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

Sizmek Presents Ads of the Week: September 15th – September 19th

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September 19th 2014 | Sizmek

In rounding up this week’s ads of the week, we asked: how do marketers keep feature-rich ads from being just plain-old busy? These ads showcase super-interactive formats that let the creative shine! Country: United States Advertiser: Norwegian.com Media Agency: Visit Norway | Innovation Norway Creative Agency: Mister-H Publisher: Facebook Built Using: Sizmek Social Link to Ad: Click Here This ... more...

Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience

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July 22nd 2014 | Robert Cordray

Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to uncover ... more...

Facebook to Acquire LiveRail

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July 2nd 2014 | Press Release

SAN FRANCISCO, Cal., July 2, 2014 (ADOTAS) — Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail. The companies did not disclose how much Facebook is paying for seven-year-old LiveRail. “What LiveRail ultimately offers is a complete advertising solution for video publishers,” Facebook vice president of ... more...

ICYMI: Google I/O Keynote Video

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June 25th 2014 | Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

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June 17th 2014 | Mike Daly

ADOTAS — Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video. SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ... more...

Ad Campaigns for NASCAR, Fruit of the Loom & Dove Men+Care Remind Us that Dads Matter

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June 9th 2014 | Richard L. Tso

ADOTAS – Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and Dove ... more...

Washington Post Inks Exclusive Deal to Distribute PostTV in Europe, LatAm

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June 3rd 2014 | Adotas

AMSTERDAM and WASHINGTON, D.C, June 3, 2014 (ADOTAS) – Online video news network Zoomin.TV announced today an exclusive license agreement with The Washington Post for the content of its digital video channel, PostTV. The partnership makes Zoomin.TV the first and only digital platform in Europe and Latin America that can ... more...

The World’s 5 Best Video Ads: Shakira, Hawking, adidas, & More

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May 30th 2014 | Aaron Polmeer

ADOTAS – Professor Stephen Hawking gives tips on how England can win the World Cup, Opel hypnotizes car drivers and Shakira is music to the ears of advertisers. Yep, it’s just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here are ... more...

WATCH: Magnetic Acquires Cognitive Match

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May 28th 2014 | Mike Daly

ADOTAS – Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic’s search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive Match ... more...

WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising

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May 27th 2014 | Adotas

ADOTAS – Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse ... more...

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