Ad Fraud Prevention Innovator Exposes Sports Bot Using Latest Machine Learning Techniques.
Forensiq, an ad fraud detection and prevention company, announced ... More ...
New Data Offering Includes Carrier-Level Demo, Interest & Intent Data.
PushSpring, an independent app-based mobile audience platform, announced a new data ... More ...
Ecosystem representatives see advanced data analysis tools, more in-feed inventory as keys to engagement and scale at affordable prices.
Advertising industry ... More ...
Featured Articles
A Digital Twin stands for a virtual copy of a physical asset, a digital copy of either a product or a machine. They are deployed in order to configure digitally the asset’s qualities. For a product, this might include properties such as shape, colour, design and other physical attributes; for a manufacturing machine it might include its virtual representation along ... More ...
- Published in Featured Top Post ,Features ,News
A call for support and advice, from George H. Simpson.
When my daughter Anna (pictured left) was 9 years old she had surgery to lengthen the Achilles tendons on both legs. The only part of the operation she liked was that she got to pick pink for the color of her fiberglass casts. Yet her feet and ankles didn’t really ... More ...
- Published in Features ,News
Tremor Video DSP, a Taptica company, recently partnered with MAGNA and IPG Media Lab on a scientific media trial examining the impact of interactive video ads across tablets, desktop and mobile. Brands who participated in the trial included Amazon, Arby’s, FCA and MillerCoors.
Their report, “The Interactive Effect: A Key to Surviving the Attention Economy in a Mobile-First World,” aims to ... More ...
- Published in Featured Top Post ,Features ,News
Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing.
Q: How have you seen the social ad landscape evolve and where are we today?
A: We started from a world with essentially three digital platforms – AOL, MSN, ... More ...
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Adotas talks with Sree Nagarajan, CEO, AffinityAnswers (pictured left) about how analyzing social behavior predicts brand engagement.
Q: You’ve said that social affinity indicates that there is some kind of relationship between one brand and another. What specifically is behind it?
A: It’s actually an indication that a relationship is very likely to develop. We are tracking the public social behaviors ... More ...
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by Daniel Oakins, Global Director of Publishing, Grapeshot
Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view ... More ...
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Reality: People Don’t Like Mobile Video Ads Much. Below is data that shows that–and that’s followed by TabMo’s new video format offering, which TabMo‘s founder, Renaud Biet (pictured left) hopes helps solve the problem. Take a look.
Fact: Google has found that, “when people have a negative brand experience on mobile, they are 62% less likely to purchase from that ... More ...
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A phenomenon is occurring across the marketing landscape, best described in a four-letter word: FOMO. This “fear of missing out” has sent many a marketer to the ends of the earth, chasing one channel after the next in search of those coveted customers.
The truth is, jumping on every new network, every new platform, and every new site is nothing more ... More ...
- Published in Featured Top Post ,Features ,News
More high-level advertisers are coming to the Upfront and Digital NewFront events for networking and intelligence, and they want more stage time devoted to audience effectiveness and measurement. That’s the key finding of the 2017 Upfront/NewFront Report from Advertiser Perceptions, which analyzes the motivations and reactions of advertisers attending the May and June events.
“No other marketing opportunity has the power ... More ...
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I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization.
After decades of blasting consumers with one size fits all messaging—not just on TV and print (where you had little choice but to do so)—but ... More ...
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A joint study from Bazaarvoice and Ad Age research shows that data sources, freshness and quality are unclear among both agency and brand-side marketers.
Bazaarvoice, Inc., a provider of consumer-generated content (CGC), advertising, and personalization solutions, announced the results of “More Data, More Problems: Trust, Transparency & Targeting in 2017,” a research study that Advertising Age conducted on behalf ... More ...
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An ADOTAS Q&A with Christophe Menard (pictured left), General Manager of Sublime Skinz Inc (USA), explores the new IAB ad standards, the transition to HTML, and how that affects online publishers and advertisers.
The IAB New Ad Portfolio replaces all the previous creative display guidelines for mobile and desktop – including the Universal Ad Package (UAP), rich media units, and other ... More ...
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AdYouLike is one of world’s largest artificial-intelligence-driven ad platforms. Adotas and General Manager U.S. and Chief Revenue Officer at ADYOULIKE Francis Turner (pictured left) sat down to discuss how artificial intelligence is changing the ad world.
Q: What are your thoughts on the state of innovation within the adtech industry?
A: There’s been a massive proliferation of new technologies in the ... More ...
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As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in.
Often used as the foundation for cross-device tracking, it is important to know both deterministic and probabilistic data come ... More ...
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The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017
So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid search was budgeted for at the beginning of the year.
And that ... More ...
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